People study management to make their lives easier. Over 68% of small businesses fail, ending in bankruptcy. The good news is that organizational management ideas are easily attainable (Management by Richard L. Daft, Ninth edition, 2009, pgs 4-24)

1) Think Strategically
This involves broadening social horizons; identifying your community; expanding technical skills (not a problem area there); and improving social skills. Even CEOs are trained to communicate with other people. If you need help with technical skills in business (pricing and cost management are skills nobody attains in a day), utilize as many inexpensive resources for local businesses such as economic development centers as possible. Educate yourself. It doesn't have to be costly. You'd be surprised how much valuable knowledge people are willing to share. Knowledge is exchangeable.

2) Balance efficiency and effectiveness.
Efficiency is cost management, or making the most of your (minimal) resources such as raw materials, people, and financial. Effectiveness is the goal to achieve a profit. Basically, consumers desire the best product they can get at the cheapest price possible. This is usually the ideal goal.

3) Utilize your strengths- Influence is valuable in leadership.

4) And remember; the customer (fan) is always right

Vinnie is totally opposed to number 4.

Humans are tribal. We are wired to consider the group's survival needs. Instinct doesn't disappear.